How to link Instagram with Facebook for better reach

Blog about linking Instagram with Facebook for better reach | Social Media Marketing | Pride and Prominence | Marketing Solutions for SME's | Kalgoorlie Western Australia

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How to link Instagram with Facebook for better reach

Instagram is Australia’s fastest growing Social Media network. From February to June this year it’s user base grew by 1 million people! So….you should be there too! Facebook has bought out Instagram (for a lazy billion dollars) and has made it so we can link the networks together. Save yourself the bother and time posting to two separate accounts and read on to learn how to link the two together…

If you haven’t harnessed the power of this popular visual sharing resource don’t worry, it’s super easy to create an Instagram account – learn how to here.

Once you have an Instagram account for your business it’s much easier to use Instagram to upload photos and branded quotes, sales specials and inspiration rather than logging into Facebook. Especially seeing as we, small business owners, use our mobile phones for taking photos.

If you want to create gorgeous photos using a high end camera or upload branded pictures you, or a graphic designer, have created on your PC there are two simple ways to get that content onto your Instagram account and share with Facebook (and Twitter or Tumblr amongst others) at the same time with a simple click of a button.

From a mobile device:

Log into your Instagram account using your mobile phone via the app – click here if you use an Apple device and here if you use an Android device

Now once you have logged in, access your profile and make sure that you have linked your Facebook page as your preferred place to share your Instagram posts:

Profile – Options – Settings – 

Screenshot displaying Android mobile phone Instagram linking to Facebook page

 

Select ‘Linked Accounts’ and your next screen should look like so (but without the little pink squares, that’s just what my screen looks like as I contribute to many different Facebook pages)

Choose from the displayed Facebook accounts to integrate your Instagram account

One thing I have noticed is that if I log out of a particular Instagram account and into another one for a different business or organisation is that I need to double check that my preferred ‘Linked Accounts’ have been selected. It’s not a hard task, but it will default to your personal Facebook timeline so be wary. If you have encountered this and know how to fix it I’d love to hear your ideas!

Once the correct Facebook account has been chosen all you need to do is select ‘Facebook’ when uploading your content via Instagram. Your posts will automatically be shared to your Facebook page. Two Social Media accounts – one stone.

Uploading via a PC or laptop:

It used to be that Instagram was solely a mobile only application. You could do nothing via a PC or laptop other than browse accounts. We now have the capability to upload content and monitor accounts via the Hootsuite dashboard.

You of course will need a Hootsuite account. Join here!

Once you have signed in you will need to give Hootsuite permission to access your accounts. It is here that you will ‘sign in’ to Instagram using your username and password.

Once you have set up your Instagram account, simply choose Instagram from the menu of linked Social Media accounts.

Below is a picture of where the linked accounts reside for you to choose from. I personally do not use Instagram for my business finding that Google+, Twitter and Facebook or LinkedIn work better for my promotional material.

Screenshot showing how to post to Instagram via Hootsuite | Pride and Prominence | Marketing Solutions for SME's | Kalgoorlie Western Australia

Click the picture for a larger view

Of course, you can via Hootsuite upload your content to other networks too if you have them.

As always, remember to post early, often and ensure the information you are sharing is helpful!

Please let me know if the above tutorial has been helpful to you.

If it’s all too much, send me a message and I can set you up quick smart.

 

Not all SME’s need to tweet, post and pin

Do you Even Tweet?

Not all SME’s need to tweet, post and pin.

A common misconception about using social media for business promotion is that business owners feel like they need to have an account with.every.single.different social media platform in order to be found online, to be hip and on-trend and to give everyone a chance to see what their business offers.

They’ve been told they MUST have a Facebook Page for their business.

“Don’t forget to Sign up to Twitter so we can live Tweet when we shop in your store”

“Whatya’ mean you don’t have a LinkedIn account for your business? How is anyone going to find you?”

I’m going to buck the trend here and say….

“No. You don’t need to be tweeting, pinning and posting 24/7″. If you’re not comfortable with using so many different accounts, adhering to their varied guidelines for sharing content and don’t want to waste valuable time trying to make sense of Facebook’s algorithms then don’t!”

But (yeah there’s always a but) you do need to know what these platforms are, how they work, who is using them and why they might be worth your time and energy.

The most popular social networks being used by Australian consumers are:

1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,750,000 UAVs
3. WordPress.com – 5,800,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,550,000
7. Blogspot – 2,800,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,100,000

See full statistics here at Social Media News

Start brainstorming the Pro’s & Cons of different platforms and how they could work to help promote your business’s products and services

Things to Consider:

  1. Who your audience is
  2. Where they get their information
  3. What content do your consumers like to see?
  4. Are you able to share often enough to be seen?
  5. Can you track your success?

Don’t go deleting your Facebook page just yet. If you’ve already put in the time and effort to create a happy little community then keep it up. If it turns out that creating and managing an Instagram account will benefit your business’s online presence and ROI then link the two. Upload your picture to Instagram, with appropriate hashtags of course, then post to Facebook. Simples.

You may already have an online presence and not know it!

Search your own business name using search engines like Google or Bing or within any social networking app itself. See if your business name comes up, has somebody hashtagged your business name? Has somebody left a review about your business on an automatically generated page?

Trust me, it’s a quick exercise which can root up some excellent reviews, consumer photos and also half-hearted-but-now-gone-stale-because-nobody-knows-the-login-details-since-the-last-receptionist-left pages and accounts!

Claim all the listings, the reviews sites, the stale pages and accounts and list which platforms you are now going to focus on, gather a little content and start owning that online presence using the tools that you are comfortable using.

Remember to review this new social media strategy every couple of months too!

Quote from Erik Qualman #smm

Let me know if you’ve had successes by changing your social media platform for your business promotions!

Pride and Prominence | 0437 057 212 | sarah@prideandprominence.com.au

#Hashtag101 – A best practice guide for business

#hashtags101

#WHAT #WHEN #WHERE #WHY AND #HOW to use Hashtags for Business

Hashtags are increasingly becoming popular not only as a way to catergorise pictures and topics on popular social networks such as Twitter, Instagram and Facebook but is becoming a way for consumers to search for products and services within these applications and the internet.

#WHAT is a Hashtag?

A Hashtag is the ‘hash’ or ‘pound’ symbol which I personally still use to represent a number.  I believe Urban Dictionary contributors define it best.

My favourite is #3. That’s number 3. The third definition down the page.

Think of Hashtags as SEO for your Social Network Platforms  – click to tweet

Continue reading “#Hashtag101 – A best practice guide for business”