Create Your Own Content – Don’t become a media thief!

Article about how not to breach copyrighted images in Autralia when promoting your business| Pride and Prominence - Social Media Marketing Kalgoorlie Boulder Western Australia

I was going to write a stellar article about managing multiple Social Media accounts in the middle of a crisis (think rain and high wind in this example) but I had to nip out for a content break.

A content break?

Yes, a content break. I had to leave my office to meet with a friend and co-worker to take some photos of ourselves around town for an upcoming campaign.

We don’t always take photos ‘on location’. Majority of the time we either have images sent to us by others, scour the back categories of our own images or fortunately for me, my friend is a graphic designer and she’ll make us up images from scratch or stock images.

Yes, it can be time consuming. Stock images aren’t cheap. But do you know what kills trust in your product or service faster than a Today Tonight feature story on your wheeling dealing ways?

Copyrighted images used as your own.

We’re not all fortunate to have a graphic designer on board. But there’s nothing worse than seeing a business promoting a new product or service with an image that is still displaying the watermark of it’s original owner.

See what I mean?

Article about when copyrighted images are used by businesses | Pride and Prominence Social Media Marketing | Kalgoorlie Boulder
See the watermark of 123rf?

Just because an image is on the internet doesn’t mean it’s a free for all and can be used by your business. You might get away with it sure, but as soon as I or any other person that supports the right of an artist to be paid for their work sees it they’ll feel an instant uneasy feeling and will become very wary about choosing to work with you.

And if the government catches you? Copyright fines can be upwards of $1,000! If you’ve been breaching copyright consistently then you can expect jail time too! The fines and possible sentences grow for businesses.

If you can’t access a graphic designer or photographer to help you collate a suite of images to promote your goods or services then consider stock images or make your own like I do using Canva or paying a smaller amount to a designer through Fiverr.

Social media platforms like Facebook even have a guide about copyright within their help centre that assists with trying to determine if your content is copyright or not.

Good quality images can catch the eye of possible customers so don’t turn them off before they’ve inquired further.

 

 

If you need help with creating promotional material for your business or community organisation get in touch today!

 

 

 

 

 

 

How to link Instagram with Facebook for better reach

Blog about linking Instagram with Facebook for better reach | Social Media Marketing | Pride and Prominence | Marketing Solutions for SME's | Kalgoorlie Western Australia

Snazzy but generic contact form:

By using this form you agree with the storage and handling of your data by this website

How to link Instagram with Facebook for better reach

Instagram is Australia’s fastest growing Social Media network. From February to June this year it’s user base grew by 1 million people! So….you should be there too! Facebook has bought out Instagram (for a lazy billion dollars) and has made it so we can link the networks together. Save yourself the bother and time posting to two separate accounts and read on to learn how to link the two together…

If you haven’t harnessed the power of this popular visual sharing resource don’t worry, it’s super easy to create an Instagram account – learn how to here.

Once you have an Instagram account for your business it’s much easier to use Instagram to upload photos and branded quotes, sales specials and inspiration rather than logging into Facebook. Especially seeing as we, small business owners, use our mobile phones for taking photos.

If you want to create gorgeous photos using a high end camera or upload branded pictures you, or a graphic designer, have created on your PC there are two simple ways to get that content onto your Instagram account and share with Facebook (and Twitter or Tumblr amongst others) at the same time with a simple click of a button.

From a mobile device:

Log into your Instagram account using your mobile phone via the app – click here if you use an Apple device and here if you use an Android device

Now once you have logged in, access your profile and make sure that you have linked your Facebook page as your preferred place to share your Instagram posts:

Profile – Options – Settings – 

Screenshot displaying Android mobile phone Instagram linking to Facebook page

 

Select ‘Linked Accounts’ and your next screen should look like so (but without the little pink squares, that’s just what my screen looks like as I contribute to many different Facebook pages)

Choose from the displayed Facebook accounts to integrate your Instagram account

One thing I have noticed is that if I log out of a particular Instagram account and into another one for a different business or organisation is that I need to double check that my preferred ‘Linked Accounts’ have been selected. It’s not a hard task, but it will default to your personal Facebook timeline so be wary. If you have encountered this and know how to fix it I’d love to hear your ideas!

Once the correct Facebook account has been chosen all you need to do is select ‘Facebook’ when uploading your content via Instagram. Your posts will automatically be shared to your Facebook page. Two Social Media accounts – one stone.

Uploading via a PC or laptop:

It used to be that Instagram was solely a mobile only application. You could do nothing via a PC or laptop other than browse accounts. We now have the capability to upload content and monitor accounts via the Hootsuite dashboard.

You of course will need a Hootsuite account. Join here!

Once you have signed in you will need to give Hootsuite permission to access your accounts. It is here that you will ‘sign in’ to Instagram using your username and password.

Once you have set up your Instagram account, simply choose Instagram from the menu of linked Social Media accounts.

Below is a picture of where the linked accounts reside for you to choose from. I personally do not use Instagram for my business finding that Google+, Twitter and Facebook or LinkedIn work better for my promotional material.

Screenshot showing how to post to Instagram via Hootsuite | Pride and Prominence | Marketing Solutions for SME's | Kalgoorlie Western Australia

Click the picture for a larger view

Of course, you can via Hootsuite upload your content to other networks too if you have them.

As always, remember to post early, often and ensure the information you are sharing is helpful!

Please let me know if the above tutorial has been helpful to you.

If it’s all too much, send me a message and I can set you up quick smart.