Not all SME’s need to tweet, post and pin.
A common misconception about using social media for business promotion is that business owners feel like they need to have an account with.every.single.different social media platform in order to be found online, to be hip and on-trend and to give everyone a chance to see what their business offers.
They’ve been told they MUST have a Facebook Page for their business.
“Don’t forget to Sign up to Twitter so we can live Tweet when we shop in your store”
“Whatya’ mean you don’t have a LinkedIn account for your business? How is anyone going to find you?”
I’m going to buck the trend here and say….
“No. You don’t need to be tweeting, pinning and posting 24/7″. If you’re not comfortable with using so many different accounts, adhering to their varied guidelines for sharing content and don’t want to waste valuable time trying to make sense of Facebook’s algorithms then don’t!”
But (yeah there’s always a but) you do need to know what these platforms are, how they work, who is using them and why they might be worth your time and energy.
The most popular social networks being used by Australian consumers are:
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,750,000 UAVs
3. WordPress.com – 5,800,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,500,000
6. LinkedIn – 3,550,000
7. Blogspot – 2,800,000
8. Twitter – 2,791,300 Active Australian Users (see calculation)
9. WhatsApp – 2,400,000 Active Australian Users (see calculation)
10. TripAdvisor – 2,100,000
See full statistics here at Social Media News
Start brainstorming the Pro’s & Cons of different platforms and how they could work to help promote your business’s products and services
Things to Consider:
- Who your audience is
- Where they get their information
- What content do your consumers like to see?
- Are you able to share often enough to be seen?
- Can you track your success?
Don’t go deleting your Facebook page just yet. If you’ve already put in the time and effort to create a happy little community then keep it up. If it turns out that creating and managing an Instagram account will benefit your business’s online presence and ROI then link the two. Upload your picture to Instagram, with appropriate hashtags of course, then post to Facebook. Simples.
You may already have an online presence and not know it!
Search your own business name using search engines like Google or Bing or within any social networking app itself. See if your business name comes up, has somebody hashtagged your business name? Has somebody left a review about your business on an automatically generated page?
Trust me, it’s a quick exercise which can root up some excellent reviews, consumer photos and also half-hearted-but-now-gone-stale-because-nobody-knows-the-login-details-since-the-last-receptionist-left pages and accounts!
Claim all the listings, the reviews sites, the stale pages and accounts and list which platforms you are now going to focus on, gather a little content and start owning that online presence using the tools that you are comfortable using.
Remember to review this new social media strategy every couple of months too!
Let me know if you’ve had successes by changing your social media platform for your business promotions!